Rapture Hair Extensions is celebrating 10 years of their in-demand premium tape-in extensions with an exciting new makeover.
The high-end hair extensions are a celebrity favourite with stars including Michelle Keegan, Love Island’s India Reynolds and Hayley Hughes, Catherine Tyldesley and the Ward family.
To mark their 10-year anniversary, they have a gorgeous new look that includes an ontrend new logo and icon as well as a stunning salon-friendly palette of rose gold and beige.
In addition to the new branding, Rapture has developed a fabulous new colour ring that includes their full spectrum of 23 shades, along with their popular 10 Colour Melts, as well as a new Sample Pack and Client Care Brochure to maximise the Rapture client experience.
“After a brilliant decade, we felt the time had come to rejuvenate the brand. The stunning new look has a premium feel to reflect the quality of the product,” says director Nick Allen.
The rebrand includes a new logo and an upgraded website, as well as new packaging for both the hair extensions and a revamped aftercare range that includes a brand new Release Fluid and Intensive Shampoo.
“Specialist Shampoo and Conditioner are exactly what clients need to maintain their extensions between appointments,” explains Calum Tierney, brand Ambassador for Rapture Hair Extensions.
“The new branding means that as well as high performance results, the products can be beautifully displayed by the backwash of boutique salons. They will also be popular with clients who will be proud to display them in their bathrooms at home.”
The new branding will be slowly phased in from January 2020.